Road Construction Equipment | Road Making Machines

After a rainy comes a more refreshing day because the smell of rain always lifts your soul up to the skies. I was motivated and ready to deliver what my employer Tradekey promises to its customers and that is complete satisfaction and proper service. I logged in to my computer and started working for the client from the morning. And after all the dedication and in depth involvement in the process, the client's account have been sent for up-gradation to VIP membership.

Tradekey is a B2B portal for businesses to communicate among themselves and generate sales in huge amount. Their basic target is to attract small business and providing them the opportunity to expand. 

Tradekey has a versatile pool of businesses from road rolling equipment manufacturers to used construction machinery suppliers. However, my client is a supplier or a trader of used construction equipments. For every business you must know what are the main products you want to focus on. My client's main products include used construction heavy excavators loaders, and bulldozers.

 

From past few months, I have been working for this giant field and during this duration I have noticed some major concerns regarding to the Used Construction Industry. Basically, the demand of used construction equipments has risen during the past six to seven years. There has been a drastic upward shift in the sales of used construction equipments. With the increasing demand, there are hundreds of road rolling equipment manufacturers and buyers involved in the process.

The few major concerns that caught my attention were the price of the machinery, the condition of the machinery, the correct model specs and the pictures shared with the buyers or prospects. These factors play a very vital role in the construction business and if shared truthfully then it can convert this into a successful transaction. Buyers use B2B portals and hence are unable to see the machines live, so trust factor is really an important concern for them. The suppliers should share information in a proper manner with honesty and clear picture of present condition of the machinery.

I realized the essence of this when a buyer from Oman shared with me his experience of getting false pictures and inauthentic information about the machinery. He contacted the company officials in Japan to ask for the authentication of used construction heavy excavators which was proved to be phony.

Working in such a huge industry of Construction Machinery and being a Marketing Consultant for a Construction Equipment Supplier, I have came across different types of buyers from around the globe. The major contribution was from Arab countries like Dubai, Egypt, Bahrain, Qatar, Kuwait and Saudi Arabia. The second most popular region was Middle East and Asia. To be specific, Bangladesh had shown huge interest in the construction machinery business and especially in used equipment. The buyers from Bangladesh are serious and ready to invest without any second thoughts.

But what I faced while being in contact with the buyer and the supplier that payment terms between both of them didn't match. The buyer wanted to pay through LC (Letter of Credit), however the supplier couldn't agree to anything other than TT.

The buyer was interested in used construction heavy excavators of Tadano brand but because of this disagreement on payment terms the deal couldn't get through. The supplier if would have taken this thing seriously, then it would have given him good business. And the beauty of this industry is your one time buyer becomes your life time buyer. So it would have been a healthy business if gotten through.