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It is usually said that every individual is important and potential for the society, which is actually very true. But what I'm about to share with you is the importance of every buyer I communicate with, either he/she has any requirement or not. There was a buyer who was visiting China few months before, but the machinery he was looking for was unfortunately not available and then his visa process took very long. But I never lost contact with him, I knew that he has potential and someday it will be repaid. Today he told me about his visit to China and will be visiting us. Here I would like to highlight one more thing, many times it happens that buyers you contact say that we will look forward in future which by the official is taken for granted which is a mistake. Road rolling equipment manufacturers stay in contact with the buyers on regular basis and that is why they get business even from the future buyers as well. This specific buyer of mine was looking for
used construction heavy excavators but was unable to find an original one, but I had faith in him and I kept helping him every now and then. Today, he is my potential buyer and will be doing business with our company.


When you operate from B2B portals, emailing is one of the most influential tools. People in this industry share information via email either it be a quotation, introductory or marketing email or a general feedback. Calling is also a very useful tool but is costly for country to country.

I have been engaging buyers and contacting through both means i.e. call and email. My member is of construction machinery and hence acknowledging the buyers about our business is the core business goal. I designed a email for my member’s company and included useful information in it to acknowledge the buyers about our the products we have like used construction heavy excavators, wheel loaders, cranes, forklifts, road rollers etc.

This email marketing has helped me generating different potential leads just within a week of the VIP member’s account. I believe buyers find it very convenient when a supplier comes to him by himself. And the database of Tradekey has helped me in achieving this to the best level. There I cannot just look for buyers but also can take useful information from road rolling equipment manufacturers in terms of targeting different regions for leads.


It is my deal task to connect buyers with my supplier. Since it’s not just my job, it’s an ethical obligation as well. Today I connected my supplier with a Buyer who is from Bangladesh and wanted to buy used construction heavy excavators and specifically wanted a CAT 320 Model.

I immediately concerned my supplier and talked to her about the required product. We then shared the prices along with the pictures with him. Apparently, the buyer thought the price is high but since I believe it’s my duty to think for buyers too. I conducted a comparative analysis of our products prices from other competitor suppliers. It is important for a successful consultant to have the knowledge of both ends i.e. the customers and the suppliers. I even concerned with the road rolling equipment manufacturers to get the idea of new machinery. However, it was proved that the price was fair and market competitive. I kept on emphasizing that the prices we have shared with the buyer were satisfactory and will be beneficial for both the parties. Since, we work through web and B2B portals then trusting someone is a very difficult job but sharing true information even if it might lose you a potential buyer can always be the basis of your credibility.
Today, after coming to office I quickly started working on member's social media accounts and Tradekey profile. Now Member's Tradekey profile is integrated to VIP Membership and is full of products. What a good feeling when you get accomplished in something you worked really hard for. Member's showcase products consist of many used equipments some of which include used construction heavy excavators, used bulldozers, used loaders, used cranes, used forklifts and used rollers. All of them show their complete specifications and useful details along with their pictures.

The day was invested mostly on the preparation of company's product catalog and member accounts on social media websites like Facebook, Twitter and LinkedIn. While making the accounts and putting up the useful details like company's background, area of expertise and product details I witnessed many construction machinery dealers and manufacturers like road rolling equipment manufacturers and distributors etc being very attentive and present on these social media networks. I see a lot of potential in this area.
After a rainy comes a more refreshing day because the smell of rain always lifts your soul up to the skies. I was motivated and ready to deliver what my employer Tradekey promises to its customers and that is complete satisfaction and proper service. I logged in to my computer and started working for the client from the morning. And after all the dedication and in depth involvement in the process, the client's account have been sent for up-gradation to VIP membership.

Tradekey is a B2B portal for businesses to communicate among themselves and generate sales in huge amount. Their basic target is to attract small business and providing them the opportunity to expand. 

Tradekey has a versatile pool of businesses from road rolling equipment manufacturers to used construction machinery suppliers. However, my client is a supplier or a trader of used construction equipments. For every business you must know what are the main products you want to focus on. My client's main products include used construction heavy excavators loaders, and bulldozers.


There's a saying for every successful venture you have to start from the scratch and only then you can feel it’s true essence. I started working on this new client of used construction machinery. Prior experience in this field has made me an industry specialist. I have a strong command on dealing with different buyers and suppliers from road rollingequipment manufacturers to normal used equipments buyers. This industry has enhanced my knowledge and has given me full proficiency in all the operations of making a successful deal.

The beginning phase is 'creating the profile', containing all the authentic products and other information. Tradekey works with thousands and millions of buyers and suppliers. Since this Client is for VIP Membership, so I am personally taking care of their up gradation process. Adding different products in their profile like used constructionheavy excavators, used cranes, used wheel loaders etc. Then one major service involves providing Search Engine Optimization and Search Engine Marketing to the VIP member, which enriches the reach of Client's website and products. In this way they are able to target wider market and cater to larger audience.