When you operate from B2B portals, emailing is one of the most influential
tools. People in this industry share information via email either it be a
quotation, introductory or marketing email or a general feedback. Calling is
also a very useful tool but is costly for country to country.
I have been engaging buyers and contacting through both
means i.e. call and email. My member is of construction machinery and hence
acknowledging the buyers about our business is the core business goal. I
designed a email for my member’s company and included useful information in it
to acknowledge the buyers about our the products we have like used construction heavy excavators,
wheel loaders, cranes, forklifts, road rollers etc.
This email marketing has helped me generating different
potential leads just within a week of the VIP member’s account. I believe
buyers find it very convenient when a supplier comes to him by himself. And the
database of Tradekey has helped me in achieving this to the best level. There I
cannot just look for buyers but also can take useful information from road rolling equipment manufacturers in
terms of targeting different regions for leads.
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